Personal Name Brand Or Umbrella Brand — Which Makes More Sense And Why? Recently, the news about the separation of Bill and Melinda Gates exploded onto the scene and this got me thinking about their brand. These two were the perfect power couple and they were saving the world via…

Whoa, a recent study reveals that color can increase brand awareness by 80%, you guys! Eighty. And if you think that’s a lot, guess what percentage of consumers focus on visual appearance ALONE, when considering a purchase — 93%! Getting the colors right for your brand is NO JOKE. …

Today we are going to answer the question on every entrepreneur’s mind in 2021– How Can I Create Massive Brand Relevance in a Post-Pandemic Marketplace? …

Each entrepreneur with a fledgling new venture wants to know how to come out of nowhere; wants in on the secret about the one sure fire way to create a successful brand with lasting brand loyalty. …

Today we are answering the question on every entrepreneur’s mind: What’s the best way to leave the office when I work from home? According to a Stanford University study, a whopping 42% of the U.S. …

Today we are answering the question, What is an Asset to My Brand? Here are the Two Ways to Determine If You have a Great Brand Asset on your hands: 1) The brand asset is truly unique. Yes, creativity counts, but here’s the golden nugget of truth, what makes it unique isn’t necessarily the creativity although those can go hand in hand —…

Today we are answering the question on every entrepreneur’s mind: What are the top success strategies for entrepreneurs in 2021? In this episode, I’m going to give you the Top Ten Success Strategies you need to Come Out of Nowhere. So, in the wake of the pandemic, we have witnessed…

Today we are answering the question: How Can You Guarantee The Success Of Your Brand? Seth Godin said in a blog back in 2016 that, “Everyone has an opinion, but no one has a guarantee.” And as a super fan, as a creator, as a brand manager, I agree 100…

Today, we’re answering the question How To Name A Business — And we’re going to discuss why infusing your brand with enthusiasm is the secret ingredient to keep your customers coming back for more. …