How Do I Name My Personal Brand?

Names have power.

There is no doubt that celebrity names have tremendous power: a TV star with a clothing line, a Hollywood actor with a makeup line, or now even a YouTube influencer with their own merch — these are almost sure to succeed, at least up to a point. But as much power as a celebrity name has, it comes with certain perils.

A non-personal name brand offers protection.

Fame is permanent which is good and bad. Once you’re famous you can never achieve anonymity again. Once a person is famous everything they do is visible. This reflects on every facet of their life, including their brand. This also means that they are personally responsible. If something goes wrong with the brand, it reflects poorly on them.

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